Since we’re heading into holiday crunch time, I thought it would be fun to highlight some of my favorite small business Instagram accounts. I follow a lot of them. I actually didn’t realize how many until I sat down to put this post together.
Personally, I’m not a fan of accounts that are nothing but product shilling. I totally get that Instagram accounts are a marketing tool. But my favorite accounts are a mix of business and personal. They make us feel like we know the people behind the business and sometimes give us a little look at their process—which, actually works for the business because it totally builds loyalty.
Here are a few that I love.